AWAKEN THE LEGACY
Coffee like never before
COFFEE LOVERS AND DOREÑA LOVERS...
THIS IS FOR YOU
Believing in the power of awakening your senses with the rich, aromatic flavors of Doreña Coffee, and awakening a cherished tradition that has been dormant for too long, i created an amazing idea of packaging.
This project is about an aniversary collection that is a harmonious blend of the old and the new. Each piece, from the packaging to the promotional products, is infused with a touch of tradition, artfully balanced with modern design aesthetics. It’s more than a collection; it’s a journey back in time, an experience that transcends the ordinary, and a legacy waiting to be rediscovered.
The journey began with the entrustment of Café Doreña’s case. A brand steeped in rich flavors and aromatic allure, poised for a packaging transformation that would mirror its intrinsic excellence.
With the briefing as my compass, i started investigating. Designs, analogous cases, and creative landscapes were meticulously studied, each piece of information a stepping stone towards conceptualizing a packaging that would be as evocative as the coffee it encased.
Armed with insights and inspiration, the canvas of ideation was unfurled. Sketches of packaging concepts, each echoing a narrative of elegance and allure, were crafted. It was a sea of creativity, where ideas flowed, and potential packaging narratives came to life.
I selected the winner idea for its harmonious blend of aesthetic allure and practical elegance, it marked the onset of a journey from conceptual brilliance to tangible magnificence.
Every curve, hue, and element was infused with artistry, culminating in a packaging that was a visual symphony. Application ensued, transforming concepts into tangible masterpieces, ready to encase Café Doreña’s aromatic universe.
SMELL THE & LIVE HISTORY
THIS DESIGN AND CONCEPT WAS MADE INDIVIDUALLY FOR A ECMH PROJECT CASE IN 2022
