A HEALTHIER WELFARE
For a better lifestyle
FITNESS PEOPLE AND ADULTS WITH HEALTHY WISHES...
THIS IS FOR YOU
"Endulzando tu bienestar" entailed a comprehensive redesign of the packaging, visual identity, and shopping experience for two specific products of HealthCo: Maya Gold and Honey Pro. The overarching goal was not just to make these products visually appealing but to craft a strategy that resonates with the target audience. Our focus was to attract and retain customers nationally, ensuring they connect with the company and its products both aesthetically and in values.
We delved deep into understanding HealthCo from both internal and external perspectives. This involved studying the context in which HealthCo operates, getting acquainted with its product lineup, and understanding its target audience. Additionally, we surveyed the market landscape and conducted a competitive analysis to identify potential gaps and opportunities.
This phase encapsulated the actual design process. We created a robust strategy and complemented it with necessary visual elements to ensure the brand message was coherent and captivating.
To ensure our strategy and designs were on point, we conducted validation sessions with two industry experts specializing in design and strategy. This step was crucial to ensure the functionality and effectiveness of our approach.
Based on the feedback received during validation, we made the necessary alterations. This refined visual strategy was then digitally encapsulated in examples, serving as a comprehensive guide for HealthCo.
THIS PROJECT WAS MADE IN COLLABORATION WITH MIGUEL VELASCO, DESIGN STRATEGIST.
THIS PROJECT WAS MADE FOR THE CLASS "INDEPENDENT PROJECT" BY GABRIELA QUITEÑO IN THE GRADUATE PROGRAM STRATEGIC DESIGN IN 2023
